Parmigiani Fleurier SA (French pronunciation: ​[paʁmiʒani flœʁje]) is a Swiss brand of luxury watchmakers founded in 1996 in Fleurier, Switzerland, by Michel Parmigiani. In 2006, Parmigiani produced the Bugatti 370, a driving watch which won the 2006 "Watch of the Year Award" from the Japanese press, supposedly based on the Bugatti Veyron supercar.