Le Petit-Fils de L.-U. Chopard & Cie S.A.,^[1] commonly known as Chopard, is a Swiss manufacturer and retailer of luxury watches, jewellery and accessories.^[2][3] Founded in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland, Chopard has been owned by the Scheufele family of Germany since 1963.